Building technology that respects the art of equine care
Founded by equine professionals who believe great veterinary software should feel like it was designed by veterinarians — because it is.
Our Story
Equinovation Labs was born from a simple frustration: the tools available to equine veterinarians weren't built with their workflow in mind.
Outdated software, clunky interfaces, and systems designed for human medicine that were awkwardly adapted for horses. Meanwhile, vets were spending more time fighting with technology than focusing on the animals they care about.
Our founders — a practicing equine veterinarian and a product delivery leader with deep technology expertise — decided to change that. They combined clinical insight with modern software design to create tools that truly understand the unique demands of equine practice.
Today, Equinovation Labs is building a platform that saves time, reduces errors, and elevates the standard of care — while respecting the expertise and autonomy of the professionals using it.
Our Values
These principles guide every decision we make, from product design to customer support.
Expertise
We respect the deep knowledge of equine professionals and build tools that amplify their capabilities, not replace them.
Integrity
Transparent pricing, honest communication, and ethical use of data and AI. No surprises, no hidden agendas.
Innovation
We push boundaries, but never at the expense of safety, privacy, or practitioner autonomy.
Empathy
We understand the emotional and practical challenges of equine care. Our technology is designed with compassion.
How We Work
Our development process is rooted in collaboration, iteration, and real-world validation.
Real-World Testing
Every feature is tested in actual veterinary practices before release. We observe, listen, and iterate based on how real professionals work.
Practical Design
We prioritize simplicity and speed. If a feature adds complexity without clear value, it doesn't ship. Period.
Ethical AI
Our AI systems are transparent, explainable, and always keep humans in control. We document our models, biases, and limitations openly.
Built by Equine Professionals
Our team combines decades of equine veterinary experience with world-class software engineering, product design, and AI expertise.
Meet the team profiles coming soon.
Let's Build the Future Together
Whether you're a veterinarian, stable manager, or equine enthusiast — we'd love to hear from you.
Get in Touch